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/// always under construction ///


SCROLL DOWN

/// always under construction ///


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Fear no cloud


| brand integrated campaign |

Fear no cloud


| brand integrated campaign |

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ROLE: Creative Direction, Art Direction

We were briefed to create the new Hewlett Packard Enterprise brand-level campaign. Based on the actual behaviour of the target audience, our task were to encourage CCOs and CIOs of all kind of companies to break the uncertainty and gain HPE cloud services expertise. It was a great honor to work on the creative direction of this huge campaign, which allowed us to explore the message in different ways, but always looking for a single goal: getting business leaders to fear no cloud.


| TV SPOT/OLV | ººº

 

| SOCIAL MEDIA | ººº

 

| POSTERS | ººº

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| MAKING OF | ººº

 

| OOH/PRINT AD | ººº

 

| SHORT ANIMATIONS | ººº

“Fear No Cloud” was also used to communicate HPE products and services. This time, in form of short animations which were placed in digital channels like rich media units and social media.

 

| OOH/PRINT AD | ººº

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Instrument of Hope


| design / social activation / live events |

Instrument of Hope


| design / social activation / live events |

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ROLE: Creative Direction, Art Direction

Every gun tragedy in the U.S. triggers a national debate that quickly fades. A new generation of Americans, led by Parkland students survivors, needed help to keep the gun violence conversation on the main stage. So, to bring the attention they needed, we turned an instrument of violence into an instrument of hope and put a call out for musicians all over the country.


| CASE STUDY | ººº

 

| PERFORMANCES | ººº

> Oklahoma Broadway Show

> Miami Heat Game / National Anthem

 
 

| THE INSTRUMENT | ººº

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Children of Mother Nature


| Integrated Campaign |

Children of Mother Nature


| Integrated Campaign |

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ROLE: Concept, Art Direction, Design

To compete with JEEP® in Brazil, Ford EcoSport decided to connect with all nature lovers. In order to do that, we created a virtual community called #filhosdamaenatureza (#ChildrenOfMotherNature), and invited the brand's target audience to feel free joining Mother Nature and sharing their experience through the campaign hashtag.


| TV SPOT | ººº

 

| SOCIAL MEDIA | ººº

 

| INSTAGRAM | ººº

To celebrate the Mothers Day, we created an "Instamission" asking people to take a picture with the Mother Nature and post the hashtag #filhosdamaenatureza (#ChildrenOfMotherNature). Thousands of people did it.

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| POSTERS | ººº

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Jack Daniel's Barrel Hunt


| global social activation |

Jack Daniel's Barrel Hunt


| global social activation |

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ROLE: Social Media Content, Art Direction, Design

In honor of the 150th Anniversary of the distillery, we hid 150 prize-filled barrels all over the world. Each hiding spot was revealed through series of Facebook clues taking the form of vintage photography. Participants should find the modern day locations of these old photos, some of which have changed quite a bit over the years, whereas Jack Daniel’s has remained relatively unchanged since inception. The executions were conceptualised and designed as videos, posters, social posts etc. to drive people through the campaign. The results were great: • 203 million earned media impressions • 10% global fans growth • 11% global engagement • 122 million consumers reached.


| FACEBOOK - LAUNCHING VIDEO | ººº

 

| SOCIAL MEDIA | ººº

We created sustaining social media content to promote the hunt and for markets to use in between clues.

Copy post:
We’ve been making our own barrels for quite sometime. But clearly we don't have as much experience been hiding them.
21+. Official rules at jackdanielsbarrelhunt.com. Get hunting.

Copy post:
(teaser) You’re gonna have to wait just a little longer before we reveal more about Jack Daniel’s Barrel Hunt. 21+. Official rules at jackdanielsbarrelhunt.com

Copy post:
Keep an eye on our Facebook page for clues, because these barrels, like good whiskey, will be gone before you know it. Get hunting. 21+. Official rules at jackdanielsbarrelhunt.com

Copy post:
Keep an eye out for clues on Facebook. We've been around for 150 years, but the Barrel Hunt will be here and gone before you know it. Get hunting. 21+. Official rules at jackdanielsbarrelhunt.com

 

| CLUE EXAMPLES | ººº

To reveal locations in 50+ countries, clues for the Jack Daniel's Barrel Hunt took the form of vintage photography.

 

| POSTERS | ººº

 

| WOODEN POSTERS | ººº

These map-inspired posters were made entirely from wood to raise awareness about Jack Daniel’s Barrel Hunt and to drive people to Facebook. They were given as prizes and featured in select bars.

 

| PUBLIC RELATIONS | ººº

Hundreds of web releases and TV news popped up all over the world. Fox News and Channel5 are just few examples.

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Let yourself be amazed


| film Campaign |

Let yourself be amazed


| film Campaign |

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ROLE: Concept, Art Direction

Ford New Fiesta was a car full of innovations for its category. So, when the automobile industry started to talk about it, we could notice a recurrent word in most of the news and auto magazines: “AMAZING”. That’s what led us to create this campaign.


| TV SPOTS | ººº

An important note to the film above: Fernanda Montenegro is the most famous and respectful Brazilian actress of all time. Her appearance in movies and soap operas is always acclaimed.

 

| YOUTUBE CHANNEL | ººº

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Gold Magic


| Animation |

Gold Magic


| Animation |

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ROLE: Concept, Art Direction

S˜ão Paulo Creative Club (also known as Creation Club), is the biggest ad festival in Brazil. Every year, bringing new members to the club is one of their tasks. So, in order to connect with the creatives folks in our industry, we made an animation that brought up the funny but cruel reality of every creative in Brazil.


 

| MAKING OF | ººº

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Focus Fastback Drive


| Integrated Campaign |

Focus Fastback Drive


| Integrated Campaign |

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ROLE: Concept, Art Direction, Design

Ford Motors was launching a new category of car in Brazil, a Fastback. The new Ford Focus Fastback was a car made for those who really enjoy a driving experience. So, in order to communicate that, we made a special test drive series (digital and real) on some of the best tracks in the world. We called it: Focus Fastback Drive.


| DIGITAL/CASE STUDY | ººº

 

| TV SPOTS | ººº

 

| POSTERS | ººº

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Comeback Calendar


| Direct Media / Promo / Tecnology / Design |

Comeback Calendar


| Direct Media / Promo / Tecnology / Design |

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ROLE: Concept, Art Direction

Every year Ford Trucks releases a calendar to be placed in factories and homes. But this time, we wanted to do more than just a conventional calendar, which made us to create a special edition. It became so special that our calendar was able to help truckers and their families to feel a little bit closer during the time they couldn’t be together. 


| CASE STUDY | ººº

 
 

| THE CALENDAR | ººº

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The Thermic Blanket Manual


| Direct Media / Promo / Design |

The Thermic Blanket Manual


| Direct Media / Promo / Design |

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ROLE: Art Direction

The Ford Ranger is a vehicle for those who enjoy off-road adventures. That’s why we developed a special set of manuals that could provide more than just the regular informations, but also help the drivers to be safer and warmer in unexpected environments along the way.


| CASE STUDY | ººº

 
 
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Only Chance


| TV Spots |

Only Chance


| TV Spots |

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ROLE: Concept, Art Direction

Creating something unique working with a small budge was the sad reality and biggest challenge of this job. To revert this scenario into something positive, we created an idea that would only make sense with a single insertion on TV.


 
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Lipstick • Ice Cream


| TV Spots |

Lipstick • Ice Cream


| TV Spots |

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ROLE: Concept, Art Direction

The Sync Media System is one of the great features of a Ford vehicle, which can help drivers in a variety of ways. So, we explored a true fact to highlight this feature and make it even more relevant in people's perceptions.


 
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The World's Most Perfect Machine


| Branding Campaign |

The World's Most Perfect Machine


| Branding Campaign |

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ROLE: Concept, Art Direction

By the time Ford Motor Company renewed all their vehicles in 2013, I had an honor of been challenged to create their next branding campaign. We were inspired by the greatest machine ever made.


| TV SPOT | ººº

 

| PRINT AD | ººº

 
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Jack Fire Social videos


| Social Media campaign |

Jack Fire Social videos


| Social Media campaign |

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ROLE: Concept, Art Direction

Aiming the young target of the brand, we created some Jack Fire short videos and cinemagraphs to take place in social media. To build such messages we explored the heat flavour of the drink and Jack Daniel's brand spirit.


Copy post:
Take your best shot. A Fire shot. #JackDanielsFire

 

Copy post:
A flame you can't blow out. #JackDanielsFire

 

Copy post:
You call the shots. Just be sure it’s Fire. #JackDanielsFire

 

Copy post:
Turn up the heat tonight. #JackDanielsFire

Copy post:
Give tonight the sparks it needs. #JackDanielsFire

 

Copy post:
Serve scorching cold. #JackDanielsFire

 

Copy post:
Of course there’s smoke where there’s Fire. #JackDanielsFire

 

Copy post:
You bring the fuel. Jack brings the Fire. #JackDanielsFire

 

| MAKING OF | ººº

 
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Let it go


| poster Campaign |

Let it go


| poster Campaign |

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ROLE: Concept, Art Direction

The first opponent an athlete has to overcome is himself. With that in mind, we made these artistic posters that later gave us the pleasure of been exhibited at MK&G Hamburg Museum (2016 - Sneakers. Design for Fast Feed.)

 

| THE EXHIBITION | ººº

MK&G Hamburg Museum - "2016 - Sneakers. Design for Fast Feed." exhibition.

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Gears


| Print ad Campaign |

Gears


| Print ad Campaign |

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ROLE: Concept, Art Direction

In Brazil an automated gear still is an optional feature you can add to your truck. That's why our main task for this print ad campaign were to inform the benefits of an automated gear when you drive a Ford truck.


 
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Triangles


| Print ad Campaign |

Triangles


| Print ad Campaign |

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ROLE: Concept, Art Direction

It's incredible how the performance of your car can deeply affect your routine. Considering this fact, we created this print ad campaign to promote the Ford Service.


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Skull


| Print Ad |

Skull


| Print Ad |

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ROLE: Concept, Art Direction

To emphasize the long tradition and the famous "Reassuringly Expensive" concept of Stella Artois brand, we created a print ad imagining a funny scenario from 1366.


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