index-5.gif
2.jpg
Barrel_poster_detail_1.jpg
comeback_t.jpg
jf.jpg
10.jpg
2.jpg
4.jpg
v2.jpg
13.jpg
text_t.jpg
1.jpg
a.jpg
face.jpg
14.jpg
index-5.gif

/// always under construction ///


SCROLL DOWN

/// always under construction ///


2.jpg

Children of Mother Nature


| Integrated Campaign |

Children of Mother Nature


| Integrated Campaign |

/////

ROLE: Concept, Art Direction, Design

When JEEP® arrived in Brazil, Ford Motors decided to connect their S.U.V. (Ford EcoSport) with all nature lovers. In order to do that, we created a virtual community called #filhosdamaenatureza (#ChildrenOfMotherNature), inviting the target of the brand to drive their freedom into the nature and share their experience through the campaign's hashtag.


| TV SPOT | ººº

 

| SOCIAL MEDIA | ººº

 

| INSTAGRAM | ººº

To celebrate the Mothers Day, we created an "Instamission" asking people to take a picture with the Mother Nature and post the hashtag #filhosdamaenatureza (#ChildrenOfMotherNature).

static1.squarespace.gif
 

| POSTERS | ººº

group.jpg
Barrel_poster_detail_1.jpg

Jack Daniel's Barrel Hunt


| global activation |

Jack Daniel's Barrel Hunt


| global activation |

/////

ROLE: Social Media Content, Art Direction, Design

In honor of the 150th Anniversary of the distillery, we’ve hidden 150 prize-filled barrels all over the world. Each hiding spot is revealed through series of Facebook clues taking the form of vintage photography. Participants must find the modern day locations of these old photos, some of which have changed quite a bit over the years, whereas Jack Daniel’s has remained relatively unchanged since inception. The executions were conceptualized and designed as videos, posters, social posts etc. to drive people through the campaign. The results couldn't be better: • 203 million earned media impressions • 1.2 million new fans • 10% global fans growth • 11% global engagement • 122 million consumers reached.


| FACEBOOK - LAUNCHING VIDEO | ººº

 

| SOCIAL MEDIA | ººº

We created sustaining social media content for markets to use in between clues.

We've been making our own barrels for quite sometime. But clearly we don't have as much experience been hiding them. Get hunting. 21+. Official rules at jackdanielsbarrelhunt.com

You're gonna have to wait just a little longer before we reveal more about the Jack Daniel's Barrel Hunt. Get hunting. 21+. Official rules at jackdanielsbarrelhunt.com

Keep an eye on our Facebook page for clues, because these barrels, like good whiskey, will be gone before you know it. Get hunting. 21+. Official rules at jackdanielsbarrelhunt.com

Keep an eye out for clues on Facebook. We've been around for 150 years, but the Barrel Hunt will be here and gone before you know it. Get hunting. 21+. Official rules at jackdanielsbarrelhunt.com

 

| CLUE EXAMPLES | ººº

To reveal locations in 50+ countries, clues for the Jack Daniel's Barrel Hunt took the form of vintage photography. Below are a few examples.

 

| POSTERS | ººº

 

| WOODEN POSTERS | ººº

These map-inspired posters were made entirely from wood to raise awareness about Jack Daniel’s Barrel Hunt and to drive people to Facebook. They were given as prizes and featured in select bars.

 

| WINNERS | ººº

50+ countries • 125 cities • 150+ winners

comeback_t.jpg

Comeback Calendar


| Direct Media / Promo / Tecnology / Design |

Comeback Calendar


| Direct Media / Promo / Tecnology / Design |

/////

ROLE: Concept, Art Direction

Every year Ford Trucks releases a calendar to be placed in factories and homes. But in 2016, we made more than a conventional calendar, we developed a special edition to help truckers and their families feel a little bit closer during the time they can't be together. 


| CASE STUDY | ººº

 
 
jf.jpg

Jack Fire Social videos


| Social Media campaign |

Jack Fire Social videos


| Social Media campaign |

/////

ROLE: Concept, Art Direction

Aiming the young target of the brand, we created some Jack Fire short films and cinemagraphs to take place in social media. To build the messages we explored the heat flavor of the drink and Jack Daniel's brand spirit.


Take your best shot. A Fire shot. #JackFire #JackDaniels

 

A flame you can't blow out. #JackFire #JackDaniels

 

You call the shots. Just make sure it’s Fire. #JackFire #JackDaniels

 

Turn up the heat tonight. #JackFire #JackDaniels

Give tonight the sparks it needs. #JackFire #JackDaniels

 

Serve scorching cold. #JackFire #JackDaniels

 

Of course there’s smoke where there’s Fire. #JackFire #JackDaniels

 

You bring the fuel. Jack brings the Fire. #JackFire #JackDaniels

 

| MAKING OF | ººº

 
10.jpg

Focus Fastback Drive


| Integrated Campaign |

Focus Fastback Drive


| Integrated Campaign |

/////

ROLE: Concept, Art Direction, Design

In 2015, Ford Motors was launching a new category of car in Brazil, a Fastback. The new Ford Focus was a car made for those who really enjoy a driving experience. So, in order to communicate that, we made a special test drive series on some of the best tracks in the world. We called it: Focus Fastback Drive.


| CASE STUDY | ººº

 

| TV SPOTS | ººº

 

| POSTERS | ººº

2.jpg

Gold Magic


| Animation |

Gold Magic


| Animation |

/////

ROLE: Concept, Art Direction

S˜ão Paulo Creative Club (also known as Creation Club), is the biggest ad festival in Brazil. Every year, bringing new members to the club is one of their tasks. So, in order to connect with the people from ad industry, we made an animation that brought up the funny but cruel reality of every creative in Brazil: not enough time but still been pressured for an out standing result.


 

| MAKING OF | ººº

4.jpg

The Thermic Blanket Manual


| Direct Media / Promo / Design |

The Thermic Blanket Manual


| Direct Media / Promo / Design |

/////

ROLE: Art Direction

The Ford Ranger is a vehicle for those who enjoy trips and off-road adventures. That’s why we developed a special set of manuals that could provide more than just regular information; it should help the driver to be safe in unexpected scenarios and locations along the way.


| CASE STUDY | ººº

 
 
v2.jpg

Let yourself be amazed


| Integrated Campaign |

Let yourself be amazed


| Integrated Campaign |

/////

ROLE: Concept, Art Direction

By the time Ford New Fiesta arrived in Brazil with such innovative features for its category, people could define it in only one word: amazing. Based on that, we made this campaign.


| TV SPOTS | ººº

Note: The insight for the film above was based on Fernanda Montenegro's successful career. She's the most famous Brazilian actress of all time.

 

| SOCIAL MEDIA | ººº

 

| YOUTUBE BRAND CHANNEL | ººº

13.jpg

Only Chance


| TV Spots |

Only Chance


| TV Spots |

/////

ROLE: Concept, Art Direction

Working with a small budge for production and insertion, were our biggest challenges for this job. To revert this scenario into something positive, we created an idea that could make sense with a single insertion on TV.


text_t.jpg

Lipstick • Ice Cream


| TV Spots |

Lipstick • Ice Cream


| TV Spots |

/////

ROLE: Concept, Art Direction

The Sync Media System is one of the great features of a Ford vehicle, which can help drivers in a variety of ways. So, we explored a true fact to highlight this feature and make it even more relevant in people's perceptions.


 
1.jpg

The World's Most Perfect Machine


| Branding Campaign |

The World's Most Perfect Machine


| Branding Campaign |

/////

ROLE: Concept, Art Direction

By the time Ford Motor Company renewed all their vehicles in 2013, I had an honor of been challenged to create their next branding campaign. We were inspired by the greatest machine ever made.


| TV SPOT | ººº

 

| PRINT AD | ººº

 
a.jpg

Let it go


| poster Campaign |

Let it go


| poster Campaign |

/////

ROLE: Concept, Art Direction, Design

The first opponent an athlete has to overcome is himself. With that in mind, we made these artistic posters that later gave us the pleasure of been exhibited at MK&G Hamburg Museum (2016 - Sneakers. Design for Fast Feed.)

 

| THE EXHIBITION | ººº

MK&G Hamburg Museum - "2016 - Sneakers. Design for Fast Feed." exhibition.

face.jpg

Gears


| Print ad Campaign |

Gears


| Print ad Campaign |

/////

ROLE: Art Direction

In Brazil an automated gear still is an optional feature you can add on your truck. That's why our main task for this print ad campaign were to inform the benefits of an automated gear when you drive a Ford truck.


 
14.jpg

Triangles


| Print ad Campaign |

Triangles


| Print ad Campaign |

/////

ROLE: Concept, Art Direction

It's incredible how the performance of your car can deeply affect your routine. Considering this fact, we created this print ad campaign to promote the Ford Service.